Observo AI

I led the marketing and brand design program for JupiterOne, a cybersecurity software start-up dedicated to securing cyber assets and attack surfaces. Elevating the brand from its early-stage foundations, I drove its transformation into a sophisticated, distinctive identity by managing the entire creative lifecycle. My work spanned both digital and physical touchpoints, including the concept and execution of the core website, targeted social media creative, dynamic explainer videos, and comprehensive brand guidelines. I also translated their complex technical solutions into clear marketing diagrams, designed custom tradeshow booths for major industry events, and developed premium company swag alongside a full suite of marketing collateral.