ControlUp
Overview
ControlUp is the AI company for IT operations, combining leading Digital Employee Experience (DEX) capabilities with agentic AI to enable Autonomous Endpoint Management (AEM).
For the past few years, I have led the ControlUp creative team, guiding our visual brand through a massive evolution from a company finding its footing into a hypergrowth powerhouse that has surpassed $100M in ARR. Directing a lean team of internal designers, specialized contractors, and external agency partners, I spearheaded our comprehensive rebranding strategy. Following the rebrand, I established our core design system and global brand guidelines, completely rebuilt our web presence, and overhauled every major brand asset. As ControlUp’s product ecosystem continues to rapidly innovate, I ensure our visual identity continuously evolves alongside it to maintain our edge in the market.
Services
Brand Identity
Web Design
Pitch Deck
Social Media
Exhibit Design
Motion Design
Year
2024 – Present
