ControlUp

For the past two and a half years, I have led the ControlUp creative team, guiding our visual brand through a massive evolution from a company finding its footing into a hypergrowth powerhouse that has surpassed $100M in ARR. Directing a lean team of internal designers, specialized contractors, and external agency partners, I spearheaded our comprehensive rebranding strategy. Following the rebrand, I established our core design system and global brand guidelines, completely rebuilt our web presence, and overhauled every major brand asset. As ControlUp’s product ecosystem continues to rapidly innovate, I ensure our visual identity continuously evolves alongside it to maintain our edge in the market.